YouTube Music (YTM) holds a unique position in the crowded music streaming market. By leveraging YouTube’s vast video library, it offers an unmatched catalog of official songs, remixes, live performances, and covers that competitors like Spotify and Apple Music cannot replicate.
Despite this extensive content advantage, Spotify leads the industry in market share and subscribers - partly due to its strong focus on shared listening experiences. While YTM allows users to share songs or playlists, there is no seamless way to listen together in real time or discover music collectively in communities.
Gen Z and millennials are already engaging in this behavior on Discord, or via Spotify’s Group Sessions. The absence of a similar feature on YouTube Music creates a gap in social engagement that represents a missed opportunity for user retention, growth, and community building.
YouTube Music, by contrast, feels like a silent disco - everyone is listening, but alone. To bridge this gap, we propose two features: TuneIn & Music Rooms.
On YouTube Music, listening feels solitary. Users have no seamless way to listen together in real time or connect around shared tastes. This gap not only limits the social joy of music but also prevents YTM from unlocking deeper engagement, loyalty, and growth compared to competitors who already offer social listening experiences.
To address this, YouTube Music can evolve from being a solo listening app into a social music platform - one that not only delivers music but also fosters connection. This vision can be realized through two key features:
A real-time, shared listening experience designed for friends and communities.
Key Capabilities -
Use Cases -
User Flow Diagram-